When it comes to 2021 planning, strategic imperatives have been set and plans are well underway for your brand, but has the most important stakeholder — the patient — weighed in yet?
WEGO Health recently conducted a qualitative Patient Leader survey, asking participants to speak on behalf of their communities and weigh in on brand strategy and best practices for 2021.
This Brand Planning Playbook summarizes all of the survey findings and insights and will be a helpful reference for you and your brand as you solidify tactical plans for the year ahead.
Featuring quotes from Patient Leaders, it provides deeper insights about the influence of patients, celebrity influencers, best channels for engagement, and infusing authenticity into marketing strategies.
Fill out the form to download your copy of the playbook now!
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