The Digital Health Coalition and WEGO Health partnered in a survey of over 180 patient influencers to gain patient influencer insight on telehealth adoption within their communities, the benefits, barriers, and whether the trend will continue in a post-COVID-19 world. The results are shared in this webinar where we were joined by both a patient influencer and an industry expert for a discussion on the implications of the research.

"I could see the growth from the health category being enormous, and telehealth being a really major player from a distribution standpoint."

Jeffrey Erb
President, McCann Health Engagement

 

Webinar Panelists:

 

 

Jeffery Erb, President, McCann Health Engagement

Jeffrey D. Erb is the President of McCann Health Engagement, the healthcare customer engagement agency within McCann Health a part of the IPG Network. His experience in defining new strategies for clients in both HCP and Consumer Life Sciences marketing spans from media and analytics, to digital solutions and global pricing strategies. His work has spanned across a wide range in products and therapeutic categories.

 

 

Michael Donohoe, Type 2 Diabetes Patient Advocate & Consultant

Michael Donohoe is a leader in the Diabetes patient community, focused on a mission of improving the outcomes of those living with, caring for & treating diabetes.  Michael is a husband, father of five and stepdad of two, living with Type 2 Diabetes. He serves as a volunteer advocate and consultant for the International Diabetes Federation (IDF) Blue Circle Voices. 

With a network of more than 100,000 patient influencers across virtually every health condition, WEGO Health helps the world's leading life sciences companies conceptualize, create and execute social media campaigns that drive high-value actions. We combine the science of influencer marketing with the power of patient-driven content to deliver engagement across patient communities at scale.

The Digital Health Coalition is a 501(c)(3) nonprofit created to serve as the collective voice and industry ralling point for the discussion of the current and future issues relevant to digital marketing of healthcare products and services. We engage multiple & diverse stakeholders through research, events, and advocacy projects and then recommend actions that will drive innovation.