Influencer Marketing for Pharmaceutical Brands:
A Guide to Getting it Right


Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found with influencer marketing - but pharma faces challenges far different from any other industry. This WEGO Health webinar examined the key strategies to effectively implement influencer marketing in pharma, presenting data, case studies, and best practices to make it work for your brand.


View the presentation slides here

View the full presentation video here


Section 1:
WEGO Health Research on Patient Influencer Marketing

Section 2:

Building Successful Influencer Marketing Campaigns

Section 3:

Partnerships, Examples, & Trends


PGIM Webinar Nov 17 2020 QLS Data
PGIM Webinar Nov 17 2020 Building Successful Campaigns
PGIM Webinar Nov 17 2020 Partnerships, Examples, Trends

Webinar Moderators
Click a moderator's name to view their LinkedIn profile

Richelle Horn

Senior Director, Marketing


Jack Barrette

Founder and CEO


Laurel Netolicky

Vice President, Business Development


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“Influencer marketing’s trust has gone down. However, patient influencer marketing's is skyrocketing."

Chris Ruden

Type 1 Diabetes, Birth Defect & Amputation Patient Leader

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About WEGO Health

With a network of more than 100,000 patient influencers across virtually every health condition, WEGO Health helps the world's leading life sciences companies conceptualize, create and execute social media campaigns that drive high-value actions. We combine the science of influencer marketing with the power of patient-driven content to deliver engagement across patient communities at scale.

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