In the first of a quarterly series of reports, WEGO Health surveyed more than 400 patient influencers across hundreds of chronic, complex and rare health conditions to learn how they view social media's role in the patient journey. Among the many areas looked at:
- How are patient influencers interacting with social media in response to the evolving social media landscape?
- How are they dividing their time between the leading platforms, from Facebook and Twitter to YouTube and Snapchat?
- What types of health-related organizations do influencers follow on social media – and where does pharma rank?
- How are usage patterns changing in the wake of privacy concerns and overall perceptions of trust among the major social channels?
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