The Role of Social Media in Healthcare Decisions


The social media landscape continues to rapidly evolve, and as a marketer, it can feel like there are just too many channels to choose from. Where should you invest time and dollars? Which platforms to patients trust? What roles does each channel play in the lives of patients?


During this webinar hosted by WEGO Health and The Digital Health Coalition, we hosted a panel discussion assessing the role that social media plays in validating information, the top channels of influence in healthcare decisions, which platform users trust, and more.


Catch the event replay on-demand now!









Download The Presentation Deck

Webinar Panelists
Click a panelists' name to view their LinkedIn profile

Marissa Thomas & Jasmine Souers

Co-Founders, For The Breast of Us

Jessica Botting

Director, Social Media, Klick

Jessica Botting Klick
To be able to have that feedback and bounce it off other people, and then take that information back to your care team, [social media] is a great tool to have.

Marissa Thomas

Metastatic Breast Cancer Patient Influencer

Marissa Thomas For The Breast of Us Headshot

About WEGO Health

With a network of more than 100,000 patient influencers across virtually every health condition, WEGO Health helps the world's leading life sciences companies conceptualize, create and execute social media campaigns that drive high-value actions. We combine the science of influencer marketing with the power of patient-driven content to deliver engagement across patient communities at scale.

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About The DHC

The Digital Health Coalition is a 501(c)(3) nonprofit created to serve as the collective voice and industry rallying point for the discussion of the current and future issues relevant to digital marketing of healthcare products and services. We engage multiple & diverse stakeholders through research, events, and advocacy projects and then recommend actions that will drive innovation. 

Learn more about The DHC on their website here.


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