"If there ever was a time when people really wanted to hear from pharma, now is the time."

Justin Chase
EVP, InTouch Group

WEGO Health partnered with the Digital Health Coalition to present a webinar on patient communities' perceptions of pharmaceutical advertising during the unprecedented times we face due to the impact of COVID-19. Watch below to hear exclusive new findings from a survey of over 150 patient influencers across more than 80 condition areas with a discussion led by a panel of both Patient Leaders and key pharma industry stakeholders. 

 

"You have a lot of people now who have taken more of a leap
to help themselves and advocate for themselves. They investigate where they need to.
So, this is a perfect opportunity. We're out there and want to know from you what it is we need to know."

Yolanda Brunson-Sarrabo
Multiple Myeloma Patient Leader

 

Webinar Panelists:

 

Natalie Hayden, IBD Patient Leader

Natalie (Sparacio) Hayden, 36, is a former TV news anchor living in St. Louis. She was diagnosed with Crohn’s disease in July 2005, two months after graduating from college. After several hospitalizations, countless medications and flare ups, she underwent her first surgery in August 2015.  Her blog, “Lights, Camera, Crohn’s” covers everything from overcoming struggles to celebrating small victories

 

Yolanda Brunson-Sarrabo, Multiple Myeloma Patient Leader

A Native of Brooklyn, New York, Yolanda is President of Spitfir Productions, which comprises her businesses in Branding, Product Development, Publishing, and Advocacy.  A graduate of FIT, Yolanda is a contributing writer for Myeloma Crowd & Health Union. She is also the Author of the go-to fashion guide, “The ins and outs of the fashion industry - from a fashion insider," as well of Brooklyn’s own fashion shoe blog, "BK-Knowledge."

 

Justin Chase, EVP InTouch Group

Justin Chase helps clients navigate the frothy waters of these tumultuous and interconnected seas by providing strategy, senior stewardship, and advanced thinking. He works with clients to provide media solutions that make sense, not just for the fleeting present, but for the sustainable future.

With a network of more than 100,000 patient influencers across virtually every health condition, WEGO Health helps the world's leading life sciences companies conceptualize, create and execute social media campaigns that drive high-value actions. We combine the science of influencer marketing with the power of patient-driven content to deliver engagement across patient communities at scale.

The Digital Health Coalition is a 501(c)(3) nonprofit created to serve as the collective voice and industry ralling point for the discussion of the current and future issues relevant to digital marketing of healthcare products and services. We engage multiple & diverse stakeholders through research, events, and advocacy projects and then recommend actions that will drive innovation.