"If there ever was a time when people really wanted to hear from pharma, now is the time."
EVP, InTouch Group
WEGO Health partnered with the Digital Health Coalition to present a webinar on patient communities' perceptions of pharmaceutical advertising during the unprecedented times we face due to the impact of COVID-19. Watch below to hear exclusive new findings from a survey of over 150 patient influencers across more than 80 condition areas with a discussion led by a panel of both Patient Leaders and key pharma industry stakeholders.
"You have a lot of people now who have taken more of a leap
to help themselves and advocate for themselves. They investigate where they need to.
So, this is a perfect opportunity. We're out there and want to know from you what it is we need to know."
Multiple Myeloma Patient Leader
With a network of more than 100,000 patient influencers across virtually every health condition, WEGO Health helps the world's leading life sciences companies conceptualize, create and execute social media campaigns that drive high-value actions. We combine the science of influencer marketing with the power of patient-driven content to deliver engagement across patient communities at scale.
The Digital Health Coalition is a 501(c)(3) nonprofit created to serve as the collective voice and industry ralling point for the discussion of the current and future issues relevant to digital marketing of healthcare products and services. We engage multiple & diverse stakeholders through research, events, and advocacy projects and then recommend actions that will drive innovation.